The stars are aligned and they’re shining brightly on Lilly Singh a.k.a Superwoman. Here’s just an iota of the amazing things she’s doing: she’s one of the most popular YouTubers in the world, was named one of Forbes 30 Under 30, made a cameo in the film Bad Moms and just launched her lipstick collab with Smashbox, a fiery, badass red liquid lipstick fittingly called ‘Bawse.’ Like I said, that’s just the tip of the iceberg.
But back to the Smashbox collab, which is how I got the chance to meet her. While she was in Toronto for the launch, we met at Frings (no Drake sighting, sorry) and she hit me with some beauty real talk (because, a. it’s Lilly and b. what else would you expect?). Here’s what Singh had to say:
1. Don’t underestimate the power of a red lip.
“Red lipstick is one of those things that actually changes the way you feel. Something about [it] makes you feel bold and confident. Every time I tell people I wear red lipstick, they’re like, ‘Oh it looks good on you, but I’d never be able to pull that off.’ I used to think that, but it’s just something you have to try. One day when you’re alone, put on some ‘Bawse,’ dance around to some Queen B and see how you feel. If you’re feeling insecure, I get it. The first time I wore red, I had to be like, let me ease into it. Once you try it and see how it makes you feel, it is amazing.”
2. Make mistakes! Makeup wipes exist for a reason.
“Beauty at the end of the day is an art form. And like a lot of art forms, a lot of greatness can come from not following the rules and in making mistakes. To create new things is an art form. A face is a blank canvas and paint as you please. And if you make a mistake, there are makeup wipes! So you’re fine!”
All real talk and zero airs, Lilly Singh (@iisuperwomanii) was such a pleasure to interview. Never thought I'd be talking about Bollywood beauty icons (s/o to Madhuri Dixit!) with someone as part of my job. FYI, we're both wearing her badass liquid lipstick shade by @smashboxcanada called 'Bawse.' #lillyxsmashbox
3. Your liner doesn’t have to be perfectly symmetrical.
“Usually, if [my eyeliner] looks really really good, it’s because a makeup artist did it. But I will admit I’m pretty decent at doing winged liner. Basically, I wing it out and then I do my waterline, and then I just connect and fill it in after. But it’s rarely symmetrical, though. I actually just let it be asymmetrical. Each of my eyes are different. I don’t care, the eyeliner’s going to be different. I think it adds personality. Also, I’m way too lazy to fix it.”
4. It’s okay if your five-minute beauty routine actually takes you 15 minutes.
“I have two versions of getting ready. I have an ‘I’m in a rush so I have to look awake,’ which I can do in 15-20 minutes. Concealer, foundation, mascara and a bit of blush. That’s my ‘I’m an adult and I can function.’ Then, there’s a version that’s, ‘Hey I want to see some pretty cute people and I want to look kinda cute.’ That would go to eyeshadow, eyeliner, lipstick, things like that. I’m not going to lie, that takes me 40-45 minutes. Because no one just gets ready. People get ready and listen to music. That’s my downfall. But if I were to go out out, I would start two hours in advance. Because I need to sort out my hair, I have to take a shower, there are so many things that are happening.”
5. You can be a minimalist when it comes to your hair.
“I don’t put a lot of stuff in [my hair] and I’m kind of natural with it and let it be free and wild. I use shampoo and conditioner. I only put in hairspray when I absolutely need it. I only straighten or curl when I absolutely need to. I actually don’t even blow-dry my hair. It’s a lot of just not doing things. I just let it be.”