Ashley Kowalewski
Ashley Kowalewski
@ash_kowalewski

I’ve been doing my brows all wrong (and how I started doing them right)

When I was backstage at Toronto Fashion Week, I grabbed a few minutes of one-on-one time with Maribeth Madron, Maybelline brow expert. Madron’s wealth of knowledge on brows is never-ending, but she told me something that shook me to the core: I’ve been doing my brows wrong for years. Admittedly, incorporating brows into my daily makeup routine is a fairly new concept—I’ve only discovered this was an integral part of my face-creating ritual a few years ago. Like most beauty-centric women, I sort of figured out how to do it myself and was never properly taught how to make it work for me.

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Let’s just say my brow game hasn’t been strong.

The first thing Madron told me when she saw me was that I’ve been going way too dark for my skin tone. Since I have dark brown eyes and light brown hair, I need to match the lighter side of my balayage instead of trying to match the dark chocolatey colour of my eyes. Who knew? I thought the bolder the better.

I don’t like to look overdone for the day-to-day, and Madron walked me through everything I need build my brows.

Step 1: I start by brushing them with the spoolie end of the Maybelline New York Brow Precise Micro Crayon in Soft Brown (available in July), and then lightly draw in little hair-like flicks, starting from the centre of my brows to build depth.

Step 2: Next, I take the Maybelline New York Brow Drama Pro Palette in Soft Brown and fill my brows in a bit before using the brown wax to tame any unruly hairs.

Step 3: I finish by highlighting underneath my brows and then give them another quick brush.

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It’s a subtle change from what I was doing before (using a one-stop-shop brow-grooming product), but I can see now that my brows are making a statement without overwhelming my face.

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Maybelline Brow Drama Pro Palette in Soft Brown

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Maybelline Brow Drama Pro Palette in Soft Brown