Emily MacCulloch
Emily MacCulloch

How to Make Pink Eyeshadow Work for You

I have a complicated relationship with the colour pink. While it used to be one of my go-to hues, over the last few years I’ve stayed away from the ultra-girlie colour since I thought it was maybe a little too OTT with my (fairly) girlie style and pastel hair. I didn’t want to run the risk of looking too…tween-like (I’m in my 30s after all). But this spring, pushing down my instinctual urges for pink have become more and more of a challenge. It appears to be the colour of the season, with pink beauty looks popping up on the runways of Dior and Giamba (to name a few). Pink cheeks, eyes and lips are all the rage and I want in.

hbz-ss2016-trends-makeup-pink-giamba-bks-m-rs16-1833[Rosy hued makeup at Dior and Giamba’s spring shows]

The universe has been telling me to go pink in more ways than one. Call it Spring’s adorable (and pinky) collab collection with Alice Through the Looking Glass just hit stores, and it’s packed with cute shoes and bags. I was coveting a pink heart-shaped clutch from the collection and once I had it in my little hands I knew that my pink obsession was back in full force. Another sign? I was at a Clearly event recently and picked out a new pair of glasses. They had hundreds of beautiful styles to choose from and the ones I wanted the most? You guessed it.

But can my love of pink spill into my beauty routine as well? Even with my super-warm skin tone, I rock pink blush and lipstick with abandon but pink eyeshadow is considerably trickier to wear. My lids are typically a shade of blotchy and most mornings it looks like I’ve lined my eyes with red eyeliner (seriously). Can you relate? I’m here to tell you, it’s possible to wear pink eyeshadow and have it actually look good (with a few tips and tricks, of course).


Tip #1: Eye primer is a must. If you have ruddy skin like me, cancelling out those red tones is key to making your eyes pretty in pink (rather than looking like you have pink eye). There are quite a few that you can use that actually help to minimize redness on the skin, like Urban Decay Primer Potion in Eden.

Tip #2: While warm-based pinks really pop on olive skin tones, on my pale/ruddy skin, cool undertones are a safer bet. The cool undertone looks like makeup, where warm tones look like I’ve been rubbing my eyes after a tearjerker.

Tip #3: If you’re having trouble finding an eyeshadow with the right pink tones, I picked up a handy tidbit while at a NYX makeup event recently. Nikki, one of the artists there, told me that all of their products can be used anywhere on the face. He said that a lot of the blush shades work really well on the eyes, so when I couldn’t find the right eyeshadow to experiment with I reached for a NYX blush to get the job done (their High Definition Blush in Hamptons to be exact).

Tip #4: To keep the look modern, I’m going for a monochromatic look. At Dior and Giamba they used shades of pink on lips, cheeks and eyes to keep the face fresh and natural. I complemented my pink shadow with CoverGirl’s Tru Blend Blush in Light Rose and L’Oréal Infallible Pro Matte Gloss in Blushing Ambition.

Tip #5: Top lid only! When you’re feeling under the weather with a cold or flu, your lower lash line will often become puffy and red. To avoid looking like you have hay fever, it’s safest to use pink only on your top lids.


So are you ready to embrace your inner pink lady?